Iffy Influencers: A Better Way to Vet People
The influencer industry is worth upwards of $1.5Bn. Your clients are demanding flawless programs that use hundreds of people you don’t know. The timelines of any one of them could expose them - and your brand - leading to massive reputation harm. So, how do we make sure this doesn’t happen?
In the cluttered world of influencer marketing burnout, how do you ensure your clients stand out in the right way? Should you work with someone who speaks about hot-button issues like politics? Or has used culturally insensitive words in the past? My colleagues and I spoke about the ins and outs of vetting influencers by having tough conversations, using unique queries and mining for context.
I’ve subsequently presented this POV to several of our BCW offices globally: Chicago, NYC, Milan, Hong Kong and others. If you’re interested in learning more about how to set up a system to ensure your influencer program isn’t doomed from the start, let me know @SoMattKelly on Twitter or LinkedIn.