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Matt Kelly has spent a decade in digital communications, working with top brands like State Farm (client side), McDonald’s, Walgreens Discover Card, BP, Dow Chemical, SC Johnson, Conagra Brands, and others to improve their online reputation and advance business objectives. He has deep experience developing and executing paid, owned, earned and shared digital strategies for consumer and corporate/B2B clients. Matt believes putting the right tools, technologies, and talent in place can allow brands to participate and drive relevance that the old PR model cannot. Specifically, he is passionate about creating mediable moments for brands by harnessing the best social listening tools and understanding the target well enough to know what will resonate creatively. But, it doesn't stop there. To pull the content through, Matt believes in smart paid distribution that involves constant optimization for the lowest cost per action possible, knowing the nuances of each social platform, elevating and empowering community managers who know the brand best, and understanding which niche influencer or network is the perfect fit.

In addition to his broad digital/social expertise, Matt has also developed deep knowledge and passion for all things Corporate Social Responsibility — but particularly macro issues and their effect on the environment. His knowledge of plastics and plastic waste have made him a valuable resource and counsel for major clients.

On the client side at State Farm, Matt started the brand’s first social media team. This was a cross-functional effort to establish a center of excellence for all social media communications. Matt did this while finishing his Master’s degree in public relations, and leveraged the experience to write his thesis, “Fortune 500 Foray: How the Nation’s Largest Insurer Leverages Social Media,” which was published in PR Journal. He has been a presenter at the International Public Relations Research Conference multiple times, and has spoken at events from Meltwater Social Summit, Social Media Week, IABC, WOMMA and PRSA. He has also served as faculty for the Arthur W. Page Society. He’s currently serving as spokesperson for Ball State University’s public relations graduate program and contributing to the digital public relations curriculum for Boston University

In his personal time, he’s a graduate of the improvisation and writing programs at Second City in Chicago, amateur hip-hop artist (Force Menace on Spotify), cat dad to Biggie, Marshall, and Eve, successful motorcycle-crosser of the Rohtang Pass in the Himalaya, failed Team USA Bobsled Combine participant (plagued with injuries, sore subject, can’t believe he wrote #MattKellyUSA on Instagram into this bio), and enjoys wearing Crocs with fanny packs in his spare time. He definitely married up, and he and his wife Christy live in Chicago proper.